Track: Social Media and Business Impact

Track Co-chairs:

Gohar KHAN, The University of Waikato,

Zach LEE, Durham University,

Raymond Yiu Keung LAU, City University of Hong Kong,

Description and Topics of Interest:

Social media refers to the wide range of Internet-based and mobile services (e.g. Facebook, Twitter, Snapchat, Instagram, YouTube) that allow users to participate in online exchanges, contribute user-created contents, or join online communities. Social media has now become a dominant force in online socialization. In business contexts, organizations have also started to embrace social media to facilitate employee collaboration, to connect with past, existing, or potential customers, to engage customers in innovation, and to mine social media data for business intelligence. Increasingly, organizational boundaries blur like in the context of open innovation or value co-creation.

Despite the ubiquitous nature of social media use (increasingly in the mobile context), its business impacts of social media (both positive and negative) are not well understood. The aim of this track is to provide a forum for the exchange of innovative research ideas and dissemination of research results related to social media in business context. It also aims to raise awareness in terms of the latest developments in social media, and address the business challenges of using social media. This track is open to all types of research, conceptual, theoretical, analytical, and/or empirical. Examples of possible topics of interest include (but are not limited to):

  • The adoption, usage, and impact of social media in business context
  • Social media strategies and business models
  • Enterprise 2.0 and social computing in organizations
  • Organizational learning and the use of social media
  • Knowledge management with social media
  • Crowdsourcing, collective intelligence, collaboration, problem solving with social media
  • Crowdfunding and social media enhanced financial applications
  • Social media analytics with big data
  • Social media analytics theories, concepts, and models.
  • Collaborative innovation with social media
  • Social media business strategies
  • Social commerce and social trading
  • Social media in marketing and customer relationship management
  • Dark-side of social media: impact on performance, concentration, attention
  • Policy, governance, privacy, and security issues related to the use of social media in business context.

Best papers accepted by to track will be fast-tracked to Internet Research, an international and refereed journal that is indexed and abstracted in major databases (e.g., SSCI, SCI, ABI/INFORM Global).